Epom Review 2025

The Best White-Label Ad Server Solution for Agencies & Businesses

Short Rating Recap

Overall Rating: 8.2/10

✅ Brand: 8/10
✅ White-Labeling: 9/10
✅ Features: 8/10
✅ Lead Gen: 8/10
✅ Support: 9/10
✅ Integrations: 7/10
✅ Scalability: 8/10
✅ Pricing: 7/10
✅ White-Label Services: 9/10
✅ Roadmap: 8/10

Full Q&A Analysis of Epom Features, Pricing, Integrations & White-Label Potential

What is Epom and who is it for?

Epom is a comprehensive white-label ad server and programmatic advertising platform designed for digital agencies, ad networks, publishers, and businesses seeking scalable advertising automation and branded solutions. The platform provides streamlined ad campaign management, extensive customization capabilities, and robust integrations for growth across desktop, mobile, in-app, and Connected TV (CTV) channels. Founded in 2010 by Anton Ruin, Sergey Chudnovsky, and Alex Lunkov, Epom serves over 120 billion monthly impressions worldwide and maintains partnerships with major industry players including Google AdX.

What is the overall rating and summary of Epom?

Overall Rating: 8.2/10

Epom stands out as a robust white-label ad server solution, offering extensive customization capabilities and dedicated support. It is particularly valuable for agencies seeking branded advertising technology. The platform excels in white-labeling functionality and customer service, though pricing may be prohibitive for smaller businesses, with plans starting at $250 monthly.

How does Epom present its brand and visual identity?

Epom maintains a professional, technology-focused brand identity with a clean, modern visual design that emphasizes transparency and innovation in advertising technology. The platform offers comprehensive interface customization, allowing users to tailor logos, colors, and domains to fully match their brand identity. The white-label solution provides full branding control with customizable dashboards, welcome messages, and email reports, enabling agencies to present the platform as their own proprietary technology. The user interface is designed for ease of navigation and functionality, though some users note it can be overwhelming for beginners initially.

What are the white-labeling capabilities of Epom?

Epom provides industry-leading white-label capabilities, including complete platform customization with custom logos, colors, domains, and branding materials. Users can establish dedicated sign-in domains and ad serving domains, customize welcome messages for both advertisers and publishers, and schedule branded email reports. The white-labeling process allows agencies to present the technology as their proprietary solution, with Epom remaining completely invisible to end clients. Advanced customization includes 400+ flexible user permissions for sub-accounts, custom dashboard widgets, and the ability to create self-serve advertiser accounts under the agency's brand. The platform setup can be completed within 14 days with dedicated support assistance.

Which core features and functionalities set Epom apart?

Epom distinguishes itself with over 800 built-in features, including 50+ ad formats and templates, 20+ targeting attributes, and advanced analytics with 50+ metrics. Key differentiators include granular user permissions with 400+ flexible settings, interactive ad templates with 30+ customizable options, and versatile targeting capabilities with custom variables based on publisher data. The platform supports multiple pricing models (CPM, CPC, CPA), automatic optimization algorithms for CTR and eCPM, and comprehensive performance tracking via pixels or postback URLs. Advanced capabilities include RTB module integration, programmatic advertising support, fraud protection, and API access for custom integrations.

How does Epom support business growth and lead generation?

Epom supports lead generation through sophisticated targeting options that enable precise audience reach across multiple channels, with users reporting improved campaign performance through A/B testing capabilities. The platform's retargeting functionality allows re-engagement of website visitors who haven't converted, leading to increased conversion rates and more effective lead capture. Built-in analytics provide insights into campaign performance with customizable reporting featuring 20+ filters, enabling data-driven optimization decisions. The platform's programmatic capabilities and RTB integration help maximize publisher yield while providing advertisers with premium inventory access. Revenue optimization tools include eCPM optimization, automated bidding, and direct deal marketplace connections.

What support options are available to users?

Epom provides comprehensive 24/7 customer support with dedicated account managers for all clients, ensuring round-the-clock assistance during platform setup, campaign transfers, and performance optimization. The support structure includes experienced in-house experts who respond to all client inquiries within one business day, with premium clients receiving priority response within three hours. Support resources include detailed documentation covering platform features, dashboard settings, and available services through the Epom Support Center. Users consistently praise the support team's responsiveness and expertise, with multiple reviews highlighting helpful guidance for newcomers to ad server technology. The company also provides free onboarding assistance and extensive training during the initial setup process.

How well does Epom integrate with other tools?

Epom offers extensive integration capabilities through comprehensive API access, supporting connections with third-party demand-side platforms (DSPs), supply-side platforms (SSPs), and analytics tools. The platform provides full API functionality for custom integrations and can connect with over 50 supply-side platforms while allowing custom SSP endpoint configurations. Integration support includes third-party data management platform (DMP) connections, mobile mediation partnerships, and compatibility with major tracking and analytics services. The platform supports various technical integration methods, including JavaScript, iFrame, PHP, and direct URL invocation codes. However, the integration ecosystem appears more limited compared to larger competitors like Google Ad Manager, focusing primarily on ad tech rather than broader business software integrations.

Is Epom scalable for growing businesses?

Epom demonstrates strong scalability with cloud-based infrastructure serving over 120 billion monthly impressions and supporting clients ranging from startups to large enterprises. The platform architecture is designed for unlimited scalability with a guaranteed 99.75% uptime SLA and automatic load balancing capabilities. Scalability features include multi-tenant support, dynamic resource allocation, and the ability to handle increasing traffic volumes without performance degradation. The white-label DSP solution supports custom SSP connections and can accommodate growing business needs through flexible pricing tiers and feature expansion. However, some users note that costs can escalate significantly with higher impression volumes, making budget planning important for rapidly growing businesses.

What is the pricing structure and how does it compare to competitors?

Epom offers four pricing tiers: Light ($250/month), Growth ($1,000/month), Pro ($2,500/month), and Enterprise (custom pricing), with annual plans providing 15% discounts. Monthly pricing translates to $212, $850, and $2,125 for annual commitments, respectively. Compared to competitors, Epom positions itself as a mid-market solution—more expensive than basic ad servers like AdPlugg ($10/month) or AdSpeed ($10/month), but significantly less costly than enterprise solutions like Kevel ($5,000/month). The pricing includes dedicated support, all rich media templates, and specific impression volumes (8.5M display impressions for Light plan, 40M for Growth, 150M for Pro). Unlike Google Ad Manager's revenue-sharing model (approximately 30% cut), Epom uses transparent monthly fees without taking a percentage of ad revenue.

What profit opportunities are there for agencies through white-label reselling?

Agencies can achieve significant profit margins through Epom's white-label reselling model, with typical white-label industry margins ranging from 20-50% depending on the sector. The platform enables agencies to present the technology as their proprietary solution, allowing them to set their own pricing and retain full client relationships. Revenue opportunities include monthly platform fees, setup charges, custom development services, and ongoing optimization consulting. Agencies benefit from removing middlemen in the supply chain, enabling direct client relationships and custom revenue sharing arrangements. The white-label DSP option provides additional monetization through programmatic advertising services, with agencies able to offer comprehensive ad tech solutions under their brand. Epom's no-commitment monthly billing structure reduces risk for agencies testing the reseller model.

How transparent and innovative is Epom regarding updates and its future roadmap?

Epom demonstrates commitment to innovation with regular platform updates, including the significant DSP 5.0 release in 2021 that introduced enhanced targeting options, improved analytics, and user interface improvements. The company maintains transparency through public documentation of features and capabilities, with demo accounts freely available and educational content shared via YouTube and their website. Recent innovations include expanded mobile-specific targeting parameters, advanced programmatic optimization algorithms, and enhanced API capabilities for custom integrations. However, Epom doesn't publish a detailed public roadmap, making it difficult to assess future development priorities compared to some competitors. The company's focus on client-driven development ensures updates address practical user needs rather than simply following industry trends.

What practical recommendations are there for digital marketing agencies using Epom?

✅ Onboarding Strategy: Begin with the 14-day free trial to evaluate white-label customization capabilities and ensure the platform meets your branding requirements before committing to annual plans for cost savings.
✅ Feature Optimization: Leverage the 400+ permission settings to create tailored client sub-accounts, and utilize the 30+ interactive ad templates to differentiate your service offerings from competitors.
✅ Integration Best Practices: Implement comprehensive tracking through both pixel and S2S methods to provide clients with detailed performance insights, and explore custom SSP connections to access unique traffic sources that enhance campaign performance. Consider starting with the Growth plan ($1,000/month) as it provides substantial impression volume for most agency needs while maintaining manageable costs.

What is the final verdict and overall rating for Epom?

Final Rating: 8.2/10
Epom represents a solid choice for digital agencies and medium-to-large businesses seeking comprehensive white-label ad server capabilities with strong customization options and excellent customer support. The platform excels in white-labeling functionality, feature depth, and client service, making it particularly valuable for agencies wanting to offer branded ad tech solutions. However, the pricing structure may limit accessibility for smaller businesses, and the feature complexity can require a significant learning investment. Epom is best suited for established agencies with substantial ad spend and technical expertise who can fully leverage its advanced capabilities and white-label potential.