LeadRebel delivers scalable B2B website visitor tracking and automation for agencies seeking white-label lead generation solutions with CRM integration
LeadRebel is now Leadinfo following its acquisition in April 2025. Originally a B2B website visitor tracking and lead generation software, it has evolved into a comprehensive platform for digital agencies, B2B marketers, and businesses seeking scalable automation and branded solutions. It provides streamlined workflow automation, customizable branding, and robust integrations for identifying anonymous website visitors and converting them into qualified leads.
Overall Rating: 8.2/10
✅ Brand: 8/10
✅ White-Labeling: 9/10
✅ Features: 8/10
✅ Lead Gen: 9/10
✅ Support: 7/10
✅ Integrations: 9/10
✅ Scalability: 8/10
✅ Pricing: 7/10
✅ White-Label Services: 9/10
✅ Roadmap: 8/10
Following its acquisition by Leadinfo, the platform has significantly strengthened its market position with enhanced European data coverage, expanded integration capabilities, and improved automation features. The merger has created a more robust solution with better scalability and stronger white-label opportunities for agencies.
The platform maintains a clean, professional interface with an intuitive email-inbox-style dashboard that simplifies lead management. The visual design emphasizes user-friendly navigation with clear data visualization and customizable branding options. Post-acquisition, the platform has adopted Leadinfo's refined design language while maintaining the simplicity that made LeadRebel popular. The interface supports full white-label customization, allowing agencies to apply their own logos, colors, and domain branding seamlessly.
LeadRebel offered comprehensive white-label solutions before its acquisition, and these capabilities have been enhanced under Leadinfo ownership. The platform supports complete rebranding including custom logos, domains, color schemes, and branded support. Agencies can set their own pricing structures and maintain full control over client relationships. The white-label process is straightforward, requiring minimal technical setup while providing extensive customization options for professional agency deployment.
⭐ Real-time website visitor identification at the person level (particularly strong for US/North American traffic)
⭐ Comprehensive company profiling with contact details and LinkedIn integration
⭐ Automated lead scoring and segmentation
⭐ Video recording of website visits
⭐ Seamless CRM integration
⭐ Autopilot functionality enabling automated email and LinkedIn outreach campaigns
⭐ Cookieless tracking ensures GDPR compliance
⭐ Extensive database covers 220+ million companies across 195 countries with 45 data points per record
LeadRebel transforms anonymous website traffic into actionable leads through real-time visitor identification, automatic lead scoring, and personalized follow-up campaigns. Its Autopilot feature automates LinkedIn outreach and email sequences, enabling businesses to engage prospects without manual intervention. The system includes lead generation forms, trigger-based automation, and behavioral tracking to optimize conversion rates. Integration with 70+ CRM and marketing platforms ensures seamless data flow and enhanced sales pipeline management.
✅ Multi-channel support including email, chat, and phone assistance
✅ Dedicated account managers for enterprise clients
✅ Comprehensive onboarding
✅ Training webinars
✅ Extensive documentation through Help Center
✅ Partner support with specialized assistance for white-label resellers and agencies
✅ Quarterly check-ins and priority support for higher-tier plans
✅ Responsive support team providing practical guidance for implementation and optimization
⭐ 70+ native integrations including major CRM systems (HubSpot, Salesforce, Pipedrive, Microsoft Dynamics)
⭐ Marketing automation platforms (Mailchimp, ActiveCampaign)
⭐ Communication tools (Slack, Microsoft Teams)
⭐ Analytics platforms (Google Analytics, GA4)
⭐ API access enables custom integrations
⭐ Zapier connectivity expands integration possibilities to hundreds of additional applications
⭐ Seamless data synchronization ensures efficient workflow automation across existing business tools
✅ Highly scalable with cloud-based infrastructure supporting increasing usage volumes
✅ Tiered pricing structure accommodates growth from startups to enterprise-level organizations
✅ Plans scale based on identified companies rather than rigid user limits
✅ Multi-tenant support and automated workflows
✅ European data processing and ISO 27001 certification provide enterprise-grade security and compliance
⭐ Leadinfo pricing starts at €69/month for the Starter plan (0-50 companies identified)
⭐ €159/month for Scale (51-100 companies)
⭐ €359/month for Pro (101-250 companies)
⭐ 70% cost advantage over Leadfeeder and 30% cheaper than Lead Forensics
⭐ 200% more cost-effective than Albacross
⭐ More comprehensive features than credit-based alternatives like Breeze Intelligence
⭐ Autopilot add-on costs €39/month per seat for advanced automation features
✅ Agencies can leverage the 15% commission structure while offering setup and management services for additional revenue streams
✅ White-label partnership program provides free access to the platform for partners
✅ Agencies can resell with their own branding and pricing
✅ Profit margins can be substantial as agencies typically charge 2-3x the platform cost while providing value-added services
✅ Comprehensive partner portal and dedicated partner managers support business growth with co-marketing opportunities and exclusive benefits
✅ Strong innovation momentum with recent launches including Autopilot automation, enhanced LinkedIn integration, and advanced lead scoring
✅ Transparent communication about feature development and regular product updates
✅ Roadmap includes continued European expansion, AI-powered insights, and enhanced automation capabilities
✅ As part of team.blue's portfolio, the platform benefits from increased development resources and strategic investment in growth
➡️ Leverage White-Label Opportunities: Implement the platform under your agency branding to create a new revenue stream while maintaining client relationships
➡️ Focus on European Markets: Maximize the platform's strength in DACH, Benelux, and UK markets where data quality is superior
➡️ Combine with Automation: Utilize Autopilot features for LinkedIn and email campaigns to deliver comprehensive lead nurturing services to clients
➡️ Integration Strategy: Connect with existing client CRM systems early to demonstrate immediate value and improve adoption rates
Final Rating: 8.2/10
LeadRebel's evolution into Leadinfo represents a significant strengthening of capabilities, particularly for European markets and agency partnerships. The platform excels in website visitor identification, automation features, and white-label opportunities, making it an excellent choice for agencies seeking scalable B2B lead generation solutions. While pricing has increased post-acquisition, the enhanced features, broader integration ecosystem, and stronger support structure justify the investment for serious B2B marketers and agencies.
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